How Pixar Revolutionized Animation

01 / Challenge

Pixar just celebrated the 30th anniversary of its RenderMan software, which has been the backbone of every one of its films, and core part of the visual effects industry. CNBC wanted to interview Ed Catmull, one of Pixar's founders, as well as other employees to get an inside look at the technology of RenderMan and what it takes to make an animated film.

02 / Goal

"Toy Story," "The Incredibles 2" and other Pixar movies ushered in a new generation of computer-generated animation.The Disney-owned animation studio is largely responsible for some of the most significant developments in computer graphics history. We were tasked with conducting interviews with the Pixar executives to tell the story of the technology behind the company, called Renderman. ‍

03 / Solution

We created a 10 minute documentary filmed on location at Pixar's headquarters in Emeryville, CA. This film reveals the history of Renderman through employees that have used the product since it's inception.